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BRBCK Geolocation Marketing App Case Study

BRBCK Geolocation Marketing App Case Study

Case Study

DreamzTech developed BRBCK, an innovative geolocation-based mobile application that revolutionizes how local businesses connect with nearby customers. The platform combines location-aware technology with interactive marketing features including scratch-and-win campaigns, QR code engagement, and spotlight visibility, enabling businesses to discover and engage with customers actively searching for their services in real-time.

  • Industry Local Business Marketing
  • Solution Geolocation Mobile App
  • Delivery End to End Product Development
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BRBCK Geolocation Marketing App Case Study
BRBCK Geolocation Marketing App Case Study
BRBCK Geolocation Marketing App Case Study
BRBCK Geolocation Marketing App Case Study
BRBCK Geolocation Marketing App Case Study
Trusted By Startups, SMBs to Fortune 500 Brands
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Quick Answers

  • What we built: A geolocation mobile app with business profile management, scratch-and-win campaigns, QR code engagement, spotlight visibility features, and a comprehensive admin panel for user management, subscriptions, and revenue tracking.
  • Who it is for: Local businesses seeking to increase visibility and customer engagement, retailers looking for location-based marketing tools, and enterprises wanting to connect with nearby customers through interactive promotional campaigns.
  • Key outcomes: Enhanced local business discovery, increased customer engagement through gamified promotions, streamlined subscription management, real-time location-based targeting, and comprehensive revenue tracking for platform administrators.

Overview

DreamzTech designed and developed BRBCK, a comprehensive geolocation marketing platform that transforms how local businesses attract and engage nearby customers. The mobile application leverages GPS technology to help businesses discover potential customers searching for their services within proximity. The platform features business profile management with verification badges, promotional post publishing, interactive scratch-and-win campaigns, and QR code-based engagement tools. The admin panel provides complete platform oversight including user management, feed moderation, subscription handling, and revenue analytics. This case study is NDA compliant and does not disclose any client identity.

Challenges

  • Local businesses struggled to reach nearby customers actively searching for their services, missing potential sales opportunities.
  • Traditional marketing methods lacked real-time engagement capabilities and interactive features to capture customer attention effectively.
  • No unified platform existed for businesses to manage promotions, customer engagement, and brand visibility in one place.
  • Manual subscription and revenue management created administrative overhead and limited scalability for the platform.
  • Content moderation for user-generated posts required significant manual effort without automated tools.

How the platform works

  • Business Registration Users create accounts (Personal or Business) with email verification and set up branded business profiles.
  • Location Discovery GPS technology identifies nearby customers actively searching for relevant services and products.
  • Campaign Creation Businesses launch scratch-and-win campaigns, publish promotional posts, and generate QR codes for engagement.
  • Customer Engagement Users interact with promotions, redeem offers via QR codes, and discover local businesses through spotlight.
  • Analytics & Management Admin panel tracks subscriptions, monitors revenue, moderates content, and manages platform operations.

Solutions delivered

DreamzTech designed and implemented a comprehensive geolocation marketing platform with mobile app capabilities and administrative tools:

  • Account registration with Personal and Business profile options for flexible user onboarding.
  • Secure login with forgot password recovery flow for seamless account access.
  • Business profile management with logo, description, and verification badge support.
  • Post and promotion publishing directly to the BRBCK feed for customer visibility.
  • Smart retail marketing targeting nearby users based on geolocation data.
  • GPS-powered customer discovery to identify potential buyers within proximity.
  • Spotlight business visibility feature for enhanced brand exposure and reach.
  • Multi-language support for connecting with diverse customer bases.
  • Scratch-and-win campaign creation and management for gamified promotions.
  • QR code generation for in-store promotions and instant offer redemption.
  • Profile access via QR scan enabling seamless customer-business connections.
  • Interactive promotional features driving customer participation and loyalty.
  • Comprehensive user management for personal and business accounts with enable/disable controls.
  • Feed management with content moderation capabilities for platform quality.
  • Category management for organized post classification and discovery.
  • Static content management for terms, conditions, and app information.
  • Multiple subscription tier configuration for flexible business plans.
  • Business user subscription handling with automated payment processing.
  • Payment tracking and complete transaction history visibility.
  • Bank account registration for seamless payment collection.
  • Real-time revenue reporting dashboard with earnings analytics.
  • Transaction monitoring showing all subscription payments and history.
  • Subscription payment tracking for financial oversight.
  • Comprehensive reporting for business performance analysis.

Success Metrics

Location Intelligence

GPS-powered discovery connects businesses with nearby customers searching for their services.

Gamified Engagement

Scratch-and-win campaigns drive interactive customer participation and repeat visits.

QR Code Integration

Seamless offer redemption and profile access through scannable QR codes.

Spotlight Visibility

Featured business placement increases brand awareness and customer reach.

Subscription Revenue

Automated billing and subscription management streamline business operations.

Multi-Language Support

Expanded market reach through platform localization and language options.

Conclusion

DreamzTech delivered a comprehensive geolocation marketing platform that empowers local businesses to connect with nearby customers through innovative engagement tools. BRBCK combines location intelligence with gamified promotions, QR code integration, and spotlight visibility to create meaningful customer interactions. The platform's admin capabilities ensure smooth operations with subscription management, content moderation, and revenue tracking. This write-up is NDA compliant and intentionally anonymized.
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    Frequently Asked Questions (FAQ)

    A geolocation marketing app uses GPS technology to identify and target customers within a specific geographic area. For local businesses, it provides real-time visibility to nearby potential customers actively searching for products or services, significantly increasing foot traffic and sales opportunities compared to traditional advertising methods.

    Businesses create digital scratch card offers through the platform that customers can interact with on their mobile devices. These gamified promotions reveal discounts, prizes, or special offers, driving engagement and encouraging in-store visits while providing businesses with valuable customer interaction data.

    The spotlight feature allows businesses to secure premium placement within the app, appearing prominently to users browsing nearby services. This enhanced visibility increases brand awareness and customer discovery, particularly valuable for new businesses or during promotional periods.

    Businesses generate unique QR codes through the platform for in-store promotions, offer redemption, and instant profile access. Customers scan codes with their mobile devices to unlock deals, view business information, or participate in campaigns, creating seamless offline-to-online engagement.

    The platform offers multiple subscription tiers configured by administrators, each providing different levels of features and visibility options. Businesses select plans based on their marketing needs, with all payments processed securely and tracked through the admin panel.

    Administrators access a dedicated feed management section showing all user-posted content. They can review posts for appropriateness, remove inappropriate content, and manage categories to maintain platform quality and ensure a positive user experience for all participants.

    Yes, the platform includes multi-language support enabling businesses to connect with diverse customer bases. This localization feature allows content display in various languages, expanding market reach and improving engagement with non-English speaking customers.

    The admin panel includes comprehensive revenue reporting showing subscription payments, transaction histories, and earnings analytics. Administrators register bank accounts for payment collection and monitor all financial activity through a centralized dashboard.

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